فهرست مطالب
1 Introduction 2
1.1 Problem Statement 3
1.2 Research Question 3
1.3 Theoretical & Practical Values of This Research 3
1.4 Structure of research 4
2 Literature Review 4
2.1 Definitions 4
2.1.1 Brand 4
2.1.2 Branding 5
2.1.3 Brand Equity 5
2.1.4 NGO 6
2.2 Theories and Model Review 6
2.2.1 Aaker's Model 8
2.2.2 Berry's Model 9
2.2.3 Equitrack's Model 10
2.2.4 Keller's Model 11
2.2.5 Kapferer's Model 13
2.2.6 Feldwick's Model 14
2.3 Model Selection 15
2.3.1 Company's Presented brand 15
2.3.2 External Brand Communications 16
2.3.3 Customer Experience with Company 16
2.3.4 Brand Awareness 16
2.3.5 Brand Meaning 16
3 Hypotheses 16
4 Research Methodology 17
4.1 Research Purpose 17
4.2 Research Approach 17
4.3 Research Strategy 17
Data Collection 18
4.5 Data Analysis 18
5 References 19

تعداد صفحات: 21 صفحه